An online campaign launched this nationwide modelling competition for Grosvenor Casinos, attracting hopefuls through Facebook and QR codes featured on in-club print collateral.

Participants were directed to a specifically designed microsite, where they could apply to take part in the various competition heats, upload photos and see details of the £1,000 prize money and modelling contract to be won. 

The results:

• 1,387 photos were uploaded by 651 applicants

• The microsite had 8,056 visits (April – June 2012) 

• 29% of visits were on a mobile device